Does your business storefront look similar to the ones near it? Are you in a large shopping center with many other businesses? It’s imperative that people are able to locate you and walk through your front door. Set yourself apart from your neighbors by trying out these tips for attracting and retaining new customers.
Visibility from the Street
The United States Census Bureau reports that approximately 16.9 million people moved annually to a different county during the past decade. New customers are just waiting around the corner to try out your goods and services. Make sure people driving or walking by can easily detect your business from a distance. Let your location stand out with the placement of a catchy billboard or sign.
Brightly colored flags or directional signs staged along a nearby road or sidewalk will attract customers. Strategically park your business vehicle in a spot near a busy street. A car wrapped with your business logo and services offered is an ideal promotional tool.
A Blinding Reminder
Have your business logo and other graphics colorfully printed on a set of window blinds or a roller shade. Shout it loud and proud on your front glass door or storefront window. This method of growing awareness is perfect for businesses that receive harsh, streaming sunlight during the day or have items backed up to a window which give an unfavorable view from the outside. Custom printed blinds and shades are another way to display your contact information and social media accounts.
Inviting Outside Space
Does your business cater to book lovers, casual chatters, or hungry patrons? A cool spring afternoon or a warm summer evening is an awesome occasion for sitting outside to enjoy life. A plush sofa and overstuffed chairs in front of your business can bring prospects. Customers would love to hang around if you had a cozy area for them to relax in. If space allows, a few tables and chairs with an applicable style would set you apart from your competitors. Add a portable heat lamp for comfort when the weather gets too chilly out there.
Image via Flickr by taberandrew
Advertise special events and discounts with new signs. Improve your business profile with a slogan or inspirational quote that applies to your services. You can place a sandwich chalkboard display out front to signify specialty items. A dry erase board that gives holiday operation hours is useful also. There’s no need to change your permanent signage. Simply rent a boom lift to place additional signage. Watch for a boost in your traffic due to a fresh overhead banner or rooftop inflatable.
These are just a few ways that you can bring profits to your business. A fresh coat of paint, a remodel or expansion, and a string of neon lights could also do the trick. If you run a restaurant or sidewalk cafe, keep a copy of your full menu in an outside display case. Enticing dishes can bring in passersby that may be on their way elsewhere. Experiment with several options to see what works best for your bottom line.